The Qatar Stars League (QSL) announced the signing of a partnership agreement with global digital platform TikTok, the world’s leading short video platform, according to which it will become a business partner of 2023-2024 season Expo Stars League.

The agreement includes various special digital services that the company will provide to the official accounts of QSL and clubs on the TikTok platform in addition to covering a number of matches according to the specific plan, promoting the league championship in the best possible ways, and benefiting from the expertise and capabilities available to both parties.

As part of the co-operation, TikTok will launch a special hashtag for the tournament with the aim of encouraging creators and users to share content related to the tournament, and create promotional videos on TikTok. The platform will also provide all necessary support to publish content in addition to a dedicated page that hosts marketing materials and promo content for the Expo Stars League.

On the occasion, Mr. Hassan Rabiah Al Kuwari, Executive Director of Sales, Marketing and Communication at QSL, said, “Given the great developments in the fields of digital media and social media platforms of late and to stay updated in those fields, we’re pleased to announce the signing of agreement with one of the most important platforms in the world (TikTok) and we hope that this co-operation will result in achieving the common goals and aspirations of both parties.”

For his part, Mr. Mohammed Harb, TikTok’s Head of Sports and Gaming MENA, said, “We’re happy with this partnership, which is a new addition to what the TikTok platform offers in the field of sports, as the platform has become the destination that brings together sports fans. Millions of viewers can now follow the most prominent sports news and events, and share their passion for sports in various aspects. The partnership with QSL confirms our commitment towards enhancing sports content on the TikTok platform and our continued endeavour to co-operate with many experts in various fields with the aim of supporting content development shared on the platform, providing an exceptional and enjoyable experience for sports fans and TikTok fans everywhere.”