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The Qatar Stars League (QSL) organisers discussed the new season’s marketing plan with the 14 member QSL clubs, during a meeting which was convened by QSL Events Director Hassan Al Kuwari. All 14 club marketing officers attended the meeting on Wednesday morning at the QSL headquarters at Al Bidda tower.<br />
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Mr Al Kuwari welcomed the club marketing officers and discussed the meeting’s main agendas, including the marketing goals and plans for each specific club.<br />
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The marketing plan discussed by Al Kuwari with the marketing officers consisted of a number of vital points, first of which was to activate two fans games in order to attract no less than 5000 fans. <br />
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Another important topic discussed in the meeting was the participation of the clubs with their local communities.  Every club will plan to engage schools, companies and local communities as a way to create new fans and build positive bonds with them.<br />
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In addition each club will have to sign at least three memorandums of understanding with local schools, communities and various companies.<br />
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The third goal of the marketing plans is to do with the activities and events carried out for local communities.  Each club should activate all of the MOUs; two events per each MOU, one of which will be during a match-day, whilst the second one should be within a local community or at the club itself. <br />
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The fourth aim of the plans will be to improve the match-day experience which will include advance planning by the clubs to give all spectators a positive experience at matches with the aim of making them come back again and again.<br />
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The fifth factor will be to do with club awareness, there will be a concerted effort to promote the clubs brand and make it stand out from other clubs, through using traditional methods of advertising and digital communications.<br />
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The meeting also covered other topics as well as time to answer any questions and get some clarifications with regards to the plan.<br />
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From his side Hassan Al Kuwari said that the marketing plans were clearly explained to the clubs ahead of the new season. <br />
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He said, "The club has been given a template and certain goals, we are encouraging the clubs to increase the number of events and activities using all available resources and social media which have a great impact on the fans.”