The Qatar Stars League (QSL) organized a workshop titled ‘Activating and Delivering Marketing Rights’ with the participation of marketing department representatives from clubs competing in the 2026-2027 Doha Bank Stars League and QSL 2 (Second Division) league. The workshop was part of QSL’s efforts to develop commercial and marketing aspects, and enhance co-operation and integration with club companies.

The workshop was attended by Mr. Nasser Laram Salmeen, Director of Sales and Marketing at QSL, and Ms. Muneera Badr Al Abdulrahman, Head of Sales at QSL, along with marketing department representatives of clubs.

The workshop was part of QSL’s strategy to strengthen co-operation and co-ordination with clubs in the First and Second Divisions, develop commercial aspects to capitalize on sales and sponsorship opportunities,  support clubs in developing their commercial resources and enhance the commercial value of tournaments and competitions organized by QSL.

During the workshop, a number of key topics were addressed, including an overview of the clubs’ commercial and marketing rights granted to club companies within and around stadiums, identifying available marketing spaces and assets for clubs and sponsors, and exploring mechanisms for optimal utilization and activation to maximize the value of these assets and rights.

The workshop also discussed ways to attract more sponsors, develop commercial partnerships and capitalize on available opportunities to enhance the commercial presence of clubs, aligning with the aspirations of next phase and contributing to building sustainable relationships and partnerships with various entities.

Furthermore, the workshop focused on unifying the understanding between QSL and club companies regarding the rights, responsibilities and mechanisms related to activating marketing rights. It also provided a platform for exchanging ideas and experiences, discussing challenges and opportunities and fostering co-ordination among all entities.

The initiative came as part of QSL’s commitment to continue to develop the commercial and marketing system of football, and to building a more organized, effective and sustainable environment, which supports club companies, enhances the commercial value of tournaments and contributes to enhancing the experience of partners, fans and all relevant parties.